Tina rocks the Grand Opening of our listing in Four Seasons, El Dorado Hills.

via The Merlino Team http://ift.tt/1EgMcWF

Congratulations to Deana and Randy who got the keys to their new beautiful house yesterday! It's always a fun adventure searching for the right home, but this is my favorite part of the business!

via The Merlino Team http://ift.tt/17jOA1L

Happy Valentine's Day from The Merlino Home Team.

via The Merlino Team http://ift.tt/1KUqIk3

via The Merlino Team http://ift.tt/1D0QVwh

Inventory down, prices tick up in December... - Lawrence Yun, NAR chief economist, says fewer homes available for sale and a slight acceleration in prices likely led to December’s decline in contract signings. “Total inventory fell in December for the first time in 16 months, resulting in fewer choices for buyers and a modest uptick in price growth in markets throughout the country,” he said. “With interest rates at lows not seen since early 2013, the strength in existing-sales in upcoming months will largely depend on the willingness of current homeowners to realize their equity gains from the past couple years and trade up.”

via The Merlino Team http://ift.tt/1FatfTZ

Imagine 4 Million Homes in the Palm of your hand.

Imagine 4 Million Homes in the Palm of your hand. Driving, walking, running, cycling around and every home that is available pops up with ALL the info (price, square footage, days on the market, bed, baths, lot size, active, pending, sold)! You can even draw a map circle and the app will show you everything in that area. It does way more than that. Too much to list here... Check it out today! -- http://app.kw.com/kw7amihl Or you can just text kw7amihl to 87778 and get it from the App Store for iOS or the Play Store for Android.

Cheaper Isn't Better

When you get "hit up" over commissions in your listing consultations, remember what it's really about.  Commission objections are ALWAYS about the Seller's net and NEVER about the commission amount.  You need a Unique Value Proposition that shows the Seller how you will NET them more money,  It must be so compelling that the Seller will feel that they would have to be a fool to do business with anyone else regardless of price.  Here's a hint from Simon Sineck: "People don't buy what you sell, they buy what you believe."

These days The Truth is in short supply.  But there's high demand for it.  In fact, people CRAVE it!  So sell the truth... sell what you believe.  If you want to hear and feel what that sounds like in a listing consultation, be at SLAM DUNK on Wednesday May 14th from 9am to Noon at the new NorBAR offices. - Get Tickets Here