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Over-Kill! |
- It's 3pm... you're pi$$d-off, hungry, worried and drained from dealing with morons. Yeah... that's the polar opposite of the mental state you should be in for effective lead generation. Heck, if you're really honest with yourself, you know you wouldn't even be effective at answering a sign call right now. If you got one, it would sound like this
- You ~ Hello this is me
- Lead ~ Yeah... I'm out in front of the house you have on Main Street and I...
- You (interrupting) ~ That's sold. Have a nice day. [click]
There is one way, and one way only, to avoid this trap. It's called TIMEBLOCKING. I know... It's not a sexy topic. But here's the little secret... IT WORKS!
Let's take a look at my 'Monday, Wednesday, Friday' timeblock schedule here. You back yet? Did you see it? So what would my day have looked like if this had happened to me on a Wednesday? Let's run through it:
- 8:40am - I get the message. After listening, I determine that the docs are going to be late because the underwriter has not gotten to them yet. Because of my timeblock schedule, I am only allowed one return call on this message. Who should I contact that would be the most likely to solve the issue? - The Buyer's Loan Officer. They are in sales. They value their relationships with the Buyer and with my team. Is it their fault? Probably not and it really doesn't matter. Can they fix it? Maybe. But I know that if they can't fix it, it can't be fixed. (in case you're counting, so far it has taken me 2 minutes to hear the message and decide on this course of action)
- 8:42am - I place the call to the LO. The message sounds like this; "Hey Greg it's Roy at KW calling you about the deal we have scheduled to close today on Main St with our buyer Mrs. Smith. I know you have been working super-hard on this and the Buyers and I have been really impressed. Something just came up on your end and I think it's a great opportunity for you to really show-up as a lender and blow our clients away. I just got a call from Cathy over at the title company. She says that docs are held up in underwriting and we may not fund in time to close this evening. I know nobody wants that to happen. Can you please take care of this right away? I really appreciate it and I know our Buyer will as well. Please call me at 1:10pm today on my cell at (530) 555-1234 and let me know how you are handling it so I can update our Buyer. Thanks... (that message took 2 minutes at the outside).
- 8:44am - I'm back on schedule clearing my messages. Lead generation starts at 9am like clockwork baby!
As a real estate coach, a real estate team owner, and CEO of a residential real estate brokerage I have heard all the reasons, the excuses, and the "special situations" that lead us to believe that timeblocking doesn't work. Or, at least, it doesn't work for you. Guess what... TIMEBLOCKING WORKS! The sooner you give into this fact, the better off you will be in all aspects of your life.