There's a joke about an old farmer sitting on his porch with a Bloodhound lying by his feet. A neighbor comes over to talk and notices that, about every five minutes the dog lets out a long howl. So the visitor asks the old farmer why the dog howls every five minutes. The farmer says, "He's layin' on a nail." The surprised neighbor replies, "Well why don't he move off that nail?" The wise old farmer thinks for a second and replies, "I guess it don't hurt him enough."
Pain cases action. A little pain cases a little action A lot of pain cases BIG action. Homeowners are hurting out there. Some more than others. Put them in touch with their pain and help them get rid of it.