Mar 20, 2014

Cheaper Isn't Better

When you get "hit up" over commissions in your listing consultations, remember what it's really about.  Commission objections are ALWAYS about the Seller's net and NEVER about the commission amount.  You need a Unique Value Proposition that shows the Seller how you will NET them more money,  It must be so compelling that the Seller will feel that they would have to be a fool to do business with anyone else regardless of price.  Here's a hint from Simon Sineck: "People don't buy what you sell, they buy what you believe."

These days The Truth is in short supply.  But there's high demand for it.  In fact, people CRAVE it!  So sell the truth... sell what you believe.  If you want to hear and feel what that sounds like in a listing consultation, be at SLAM DUNK on Wednesday May 14th from 9am to Noon at the new NorBAR offices. - Get Tickets Here
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