We Attack at Dawn! - or - Why Morning Lead Generation Wins Every Time

So, Tina and I were making our ritual morning feast and talking about our workout this morning when she forcefully blurted out, "We attack at dawn!"  By forcefully, I mean her words came from the diaphragm with all the resolve of a military leader committing her troops to battle.

When we first began our regular P90X routine we quickly noticed a trend.  When we planned our workouts for the morning, we consistently completed them.  The rest of our day was full of the energy we created in the successful completion of the workout.  But, when we planned our workouts for evenings after a day at the office, not only was the likelihood of completion much lower, but we seemed to lack that extra spark of energy throughout the day.  Which got me thinking even before my second cup of coffee (no small feat).  [Ok... those of you who know me and coach with me can probably stop reading here and finish this blog yourself.  The rest should read on.]

"WE ATTACK AT DAWN!!"  - That should be your lead generation mantra.  In the morning when you're putting on your makeup or shaving, look yourself in the eyes and say it.  Yell at yourself if you have to.  "WE ATTACK AT DAWN!!"  Get yourself psyched.

Owning your own business is a high-stakes game.  It's yours to win or lose.  If you win the prize is financial security and the means to achieve your BIG WHY!  If you lose you go broke.  There is no second place, no, "thanks for playin'", no wonderful parting gifts.  Business is war.  Everyday is a new battle.  In "The Art of War" Sun Tsu said, "...though we have heard of stupid haste in war, cleverness has never been seen associated with long delays."  Once you have a winning plan, implement it... ATTACK!

• Get up in time to get your workout and breakfast done and be at work by 7:30am at the latest.
• Clear and return email and voice mail from 7:30am to 7:55am.  Then follow your battle plan and...
• ATTACK!!!! - Hit the freakin' phones at 8am.  Make those calls!  Schedule with scarcity. Set those appointments with prospects, referral partners, and the people-connectors in your sphere.  Make those apology calls to the people in your database who haven't heard from you in a while.  Make those calls to your current clients and ask them who they know right now that should be talking to you about buying or selling.  Set your sights on how many times you need to hear "No" to get the right number of "yes's" (see ...No Goals).

The final benefit is this, When you "Attack at Dawn" you create fierce momentum that carries you through your day.  Your phone rings with call-backs after lunch from your morning lead generation activities.   Combine this with effective time blocking, hold this lead generation time sacred, and your strategy is unstoppable, your army invincible, your victory assured.  I don't know about you, but I have no remorse in the savagery of conflict.  Win!  Prevail!  Survive!...

WE ATTACK AT DAWN!!