Why Do You Get Up in the Morning?

What is your reason... your BIG WHY? Why do you do what you do? Simon Sinek wrote a book called "Start With Why". In it he posits, ..."All companies know 'what' they do. Most companies know 'how' they do it. But few companies, or people for that matter, know 'why' they do what they do. Check out this video for more on this subject from Simon.

Basically, for solid reasons that you'll come to understand from the video and the book, what Mr. Sinek has discovered is that "... people don't buy what you do they buy why you do it." Or, "... people don't buy what you make, they buy why you make it."

Here is what I came up with for my BIG WHY...

• I believe that companies are people and business is personal.
• I believe that integrity, innovation, and leads are what great agents are looking for.
• We built the most innovative coaching and training company on the planet based upon these ideals and it changed an entire industry forever.
• We are looking for a few good agents.
• Want to join us?

People don't buy what you do, they buy why you do it.  Try this in your business.  Use Simon's Golden Circle.  Communicate from the inside out.  It will change your business and your life!